The design of the user experience at every contact point is key to attract, convert and retain. Therefore, in our methodology we cover all aspects of customer/user interaction with the product or service.
Research
We explore and discover.
Research
We explore and discover.
Prototyping
We define and Co-create.
Prototyping
We define and Co-create.
Testing
We iterate and optimize.
Testing
We iterate and optimize.
Evaluation
We analyze and improve.
Evaluation
We analyze and improve.
DESAFÍOS TECNOLOGICÓS RESUELTOS
Usability/UX Analysis
UX/UI Design Architect ure
UX Strategy & Consulting
Product Design
Service Design
Customer Experience
CASOS DE ÉXITO
We implemented the option for online orders and payments on the website
We integrated the functionalities of online ordering and payment into the website redesign. As a result, the customer experience was improved, and an additional revenue generation channel was ...
We optimized the online application flow
We designed a navigable prototype for online applications and reduced the number of steps by half through usability testing, significantly improving the user experience
We improved the usability of the quoting tool
We identified the main usability issues and proposed design changes, resulting in an increase in quoting tool users and satisfaction with website navigation.
We optimized the usability of the website
We identified the main usability issues through Cognitive Walkthrough and User Testing techniques, fostering a superior user experience and an increase in the effectiveness of the website.
We redesigned the registration experience.
We improved the registration experience for Expressnet’s customers on the website through usability tests that identified the pain points of their users in the process.
We increased the effectiveness of production reports
We optimized the structure and visualization of production reports through interviews with internal users, allowing better access to information with a design more aligned with users’ needs.
Benefits of designing user-focused experiences:
Increases conversions.
Reduces development costs.
Designs from a strategic perspective.
Builds customer loyalty through engagement and user experience.
Identifies improvement opportunities (pain points in the user experience).
Promotes a culture of innovation within the company.